Gazette du Bon Ton. Art – Modes & Frivolités: Artists, Eduardo García Benito, 1920
letterpress printing, h 247mm × w 191mm
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© erven Eduardo García Benito
What set this fashion magazine ‘of good taste, art and frivolity’ apart was its unique collaboration with the artists who produced its illustrations. As well as drawing the haute couture of the fashion houses, they were also granted space in each issue to present designs of their own making. In each issue, three out of ten plates were reserved for such independent creations.
