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Klaas komt toch (Klaas is coming!), Robert Jasper Grootveld, 1962 - 1964

printing, h 70cm × w 50cm More details
© erven Robert Jasper Grootveld

Robert Jasper Grootveld became known as an anti-smoking magician in the early 1960s. With his street actions and magical happenings, he campaigned against the tobacco and advertising industry, which held Westerners in its clutches as the ‘addicted consumers of tomorrow.’ This collage is an expression of that protest. Counter images and texts have been applied to to a tobacco advertising poster, including the word ‘cancer’.

On display in room 3.3